Course Description

Intro to Marketing is designed to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide experience in evaluating and developing marketing materials. Students will experience marketing enterprises through the emersion of popular entertainment such as, movies, music, and video games. Students will evaluate sectors of entertainment marketing, identify target audiences within pop-culture media and develop marketing campaigns for a variety of entertainment industries. This introductory course serves as a foundation into a marketing pathway while exploring in-depth career practices that connects students to industry.